Job Title: Marketing Manager
Department: Marketing & Sales
Reports To: Director / CEO / Head Business Development

Job Summary

The Marketing Manager is responsible for developing, implementing, and executing marketing strategies to promote the company s products or services, increase brand visibility, and drive revenue growth. The role involves market research, campaign management, team coordination, and tracking marketing performance.

Key Responsibilities

• Develop and implement strategic marketing plans aligned with company goals

• Conduct market research to identify trends, customer needs, and competitor activities

• Plan and execute marketing campaigns (online and offline)

• Manage digital marketing initiatives including social media, email marketing, and website content

• Oversee branding, PR activities, and promotional events

• Coordinate with sales and business development teams to generate leads

• Monitor and analyze campaign performance and ROI

• Manage marketing budgets and ensure cost-effective campaigns

• Lead, mentor, and supervise the marketing team

• Prepare reports and presentations for senior management

• Build and maintain relationships with vendors, media, and partners

Required Qualifications

• Bachelor s degree in Marketing, Business Administration, or related field

• Master s degree (MBA Marketing) preferred

Experience

• 5 10 years of experience in marketing, with at least 2 3 years in a managerial role

• Experience in the relevant industry (construction, banking, FMCG, or service) preferred