Role: Relationship Executive SBI Credit Card

Key Purpose

To promote and sell SBI credit card products, maintain and strengthen relationships with customers and referral partners (branches / retail outlets / merchants), and support overall growth of the credit card portfolio.

Main Responsibilities

• Sales & Customer Acquisition

  • Proactively approach and interact with customers (walk in at bank branches, retail outlets, malls, petrol pumps or other tie up merchants) to present, explain and promote SBI credit cards. 

  • Educate customers about card benefits, features, offers, eligibility criteria and application process to help them choose the right card. 

  • Generate leads both from walk-ins and through field outreach or partner referrals and follow up diligently to convert into card applications. 

  • Meet or exceed monthly / quarterly sales targets / credit card issuance targets. 

• On boarding & Documentation

  • Collect necessary customer documents (KYC, identity, income proof, etc.) and ensure proper completion of application and documentation processes. 

  • Liaise with internal teams and branches to facilitate smooth processing of applications and card approval procedures. 

• Customer Relationship Management & Service

  • Maintain relationships with existing customers; assist them with queries, concerns and follow ups related to their credit card application or card status. 

  • Provide after sales service support customers for any card related issues or escalations, and coordinate with relevant teams for resolution. 

• Partner & Merchant Collaboration (if applicable)

  • Work with retail outlets / merchants / partner branches to identify potential customers, promote card offers, and increase card penetration via tie-ups (especially relevant for branch channel or retail channel sales). 

  • Onboard and train partner merchants / referral sources on card features, promotions, and the process for referring customers. 

• Reporting & Compliance

  • Maintain sales records, prepare MIS/sales reports and submit to team leads / branch heads regularly. 

  • Ensure adherence to company / bank policies, regulatory guidelines (KYC, documentation, data privacy) while handling customer data and applications. 

Qualifications & Skills Required

• Education: Often requires at least 12th pass; many roles prefer graduation. 

• Communication: Strong verbal and written communication skills (in English or local language) for interacting with customers, merchants, and internal teams. 

• Sales skills: Good persuasion, negotiation, and convincing skills to pitch credit cards and close deals. 

• Customer oriented: Friendly, approachable, with a customer service mindset to handle queries and provide after-sales support. 

• Target driven: Ability to work under pressure, meet sales targets, follow up leads and ensure closure. 

• Basic computer and documentation skills (for application processing, reporting, data entry) especially if the job involves branch or field operations. 

• (For some roles) willingness to work flexible hours or field visits, depending on assignment.