Job Overview

A Digital Marketing professional is responsible for developing, implementing, and managing online marketing campaigns to promote a company s products or services. The role aims to enhance brand awareness, drive website traffic, and generate leads or sales through digital channels.

Key Responsibilities

1. Digital Strategy & Planning

   • Develop and execute online marketing strategies across various platforms.

   • Identify target audiences and plan campaigns to reach them effectively.

2. Social Media Marketing

   • Manage and grow the company s presence on platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube.

   • Create engaging content, schedule posts, and monitor engagement metrics.

3. Search Engine Optimization (SEO)

   • Optimize website content for better search engine rankings.

   • Perform keyword research, backlink building, and on-page optimization.

4. Search Engine Marketing (SEM) / Pay-Per-Click (PPC)

   • Plan and manage paid advertising campaigns on Google Ads, Meta Ads, and other platforms.

   • Monitor ad performance and optimize ROI.

5. Email Marketing

   • Create email campaigns for promotions, newsletters, or lead nurturing.

   • Segment audiences and track open/click-through rates.

6. Content Marketing

   • Develop blog posts, infographics, and other digital content.

   • Collaborate with designers and writers for creative materials.

7. Analytics & Reporting

   • Use tools like Google Analytics, Meta Insights, or SEMrush to track campaign performance.

   • Prepare weekly/monthly reports and suggest improvements.

8. Website Management

   • Update website content using CMS (like WordPress).

   • Ensure the site is SEO-friendly and user-optimized.

Required Skills

• SEO, SEM, and PPC expertise

• Social media management & analytics

• Content creation and copywriting

• Google Ads, Meta Ads, and LinkedIn Ads

• Google Analytics, Tag Manager, and Data Studio

• Basic design knowledge (Canva, Photoshop, or Figma)

• Strong communication & analytical skills