Job Summary

The Marketing Executive is responsible for promoting the company s products or services, generating leads, building brand awareness, and supporting sales through effective marketing campaigns and field activities. The role involves planning, coordinating, and executing marketing strategies to achieve business growth and customer engagement.

Key Responsibilities

• Plan and execute marketing campaigns, promotions, and events.

• Conduct market research to identify potential customers, competitors, and trends.

• Visit clients, distributors, or dealers to promote products/services.

• Generate and follow up on leads to achieve sales and marketing targets.

• Coordinate with the sales team to support customer acquisition and retention.

• Manage branding, advertising, and promotional materials (flyers, posters, social media posts, etc.).

• Collect and analyze customer feedback to improve marketing strategies.

• Maintain records of marketing activities, expenses, and reports.

• Develop relationships with clients, vendors, and local market partners.

• Assist in digital marketing and social media campaigns when required.

• Ensure consistent communication and representation of the company s brand image.

Required Qualifications

• Bachelor s degree in Marketing, Business Administration, or a related field.

• Proven experience (1 3 years) as a Marketing Executive, Field Executive, or similar role.

• Strong communication, negotiation, and presentation skills.

• Good understanding of marketing principles and sales techniques.

• Proficiency in MS Office and basic digital marketing tools.

• Ability to work independently and meet deadlines.

• Willingness to travel for field marketing or client meetings.

Preferred Skills

• Knowledge of local market and customer preferences.

• Experience with CRM systems and data tracking.

• Creativity in marketing ideas and campaign planning.

• Excellent interpersonal and relationship-building skills.

• Self-motivated, target-oriented, and adaptable to changing conditions.