Job Summary:

We are seeking a dynamic and creative Social Media Executive to manage and grow our online presence across all major social platforms. The ideal candidate will have strong communication skills, a deep understanding of social media trends, and the ability to create engaging content that builds brand awareness and drives engagement.

Key Responsibilities:

• Develop, implement, and manage social media strategies aligned with business goals.

• Create, curate, and publish engaging content (text, images, videos, stories, reels, etc.) for all social media platforms (Facebook, Instagram, LinkedIn, Twitter/X, YouTube, etc.).

• Monitor social media channels for trends, feedback, and opportunities for engagement.

• Plan and execute social media advertising campaigns (paid promotions, influencer collaborations, etc.).

• Analyze performance metrics and prepare regular reports on engagement, reach, and conversion.

• Collaborate with the marketing, design, and content teams to maintain brand consistency.

• Respond to comments, messages, and inquiries promptly and professionally.

• Stay updated with the latest social media tools, trends, and best practices.

Required Skills & Qualifications:

• Bachelor s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).

• Proven experience as a Social Media Executive / Specialist / Manager or similar role.

• Strong understanding of all major social media platforms and their analytics tools.

• Excellent writing, editing, and storytelling skills.

• Basic graphic design or video editing skills (Canva, Adobe Photoshop, or similar tools).

• Data-driven mindset with the ability to interpret social media analytics.

• Creativity, time management, and attention to detail.