Job Summary

The Marketing Executive is responsible for planning, developing, and executing marketing campaigns to promote the company s products or services. The role involves market research, content creation, digital marketing, and coordination with internal teams to increase brand awareness and drive sales.

Key Responsibilities

• Develop and implement marketing plans and promotional campaigns

• Conduct market research to identify customer needs, trends, and competitors

• Create marketing content for digital platforms, including social media, email, and websites

• Coordinate with sales teams to support lead generation and conversion

• Manage social media accounts and track engagement metrics

• Assist in organizing events, exhibitions, and promotional activities

• Monitor and analyze campaign performance and prepare reports

• Maintain brand consistency across all marketing materials

• Liaise with external vendors, agencies, and partners

Required Skills & Qualifications

• Bachelor s degree in Marketing, Business Administration, or a related field

• Proven experience as a Marketing Executive or similar role

• Strong communication and presentation skills

• Knowledge of digital marketing tools and social media platforms

• Basic understanding of SEO, email marketing, and online advertising

• Analytical skills with the ability to interpret marketing data

• Creative thinking and problem-solving abilities

Preferred Skills

• Experience with CRM and marketing automation tools

• Graphic design or content writing skills

• Familiarity with Google Analytics, Meta Ads, or Google Ads