Job Summary:

The CRM Executive/Manager is responsible for managing and optimizing the company’s customer relationship management system. The role involves maintaining accurate customer data, analyzing customer behavior, running campaigns, and enhancing customer engagement to drive sales, loyalty, and business growth.

Key Responsibilities:

• Manage and maintain the CRM database, ensuring data accuracy and integrity.

• Track and analyze customer interactions, behavior, and sales trends.

• Segment customers based on behavior, preferences, and demographics for targeted campaigns.

• Plan, execute, and monitor email marketing, SMS, and other CRM campaigns.

• Coordinate with sales, marketing, and support teams to ensure seamless customer communication.

• Generate reports on customer activity, campaign performance, and sales metrics.

• Identify opportunities to improve customer engagement and retention.

• Resolve issues related to customer data, system usage, and CRM processes.

• Train staff on CRM usage and best practices.

• Stay updated on CRM trends, tools, and technologies to optimize operations.

Qualifications and Skills:

• Education: Bachelor’s degree in Business, Marketing, IT, or a related field.

• Experience: 2–5 years of experience in CRM management, marketing, or sales support roles.

• Skills:

  • Proficiency in CRM software (Salesforce, Zoho CRM, HubSpot, Microsoft Dynamics, or similar).

  • Strong data analysis and reporting skills.

  • Knowledge of email marketing, automation, and customer segmentation.

  • Excellent communication and interpersonal skills.

  • Problem-solving and attention to detail.

  • Ability to work collaboratively with multiple departments