Job Title: Advertising & Marketing Executive

Department: Sales & Marketing
Industry: News & Media Broadcasting
Location: [Insert Location]

Job Summary

The Advertising & Marketing Executive will be responsible for generating advertising revenue, promoting the news channel s brand, and building strong relationships with advertisers, agencies, and corporate clients. The role involves planning and executing marketing strategies, selling ad inventory, and increasing market presence across television and digital platforms.

Key Responsibilities

Advertising & Sales

• Identify, approach, and acquire new advertisers and media agencies

• Sell advertising slots, sponsorships, and special programs on TV and digital platforms

• Prepare media plans, rate cards, proposals, and presentations for clients

• Negotiate advertising deals and close sales targets within deadlines

• Coordinate with programming and production teams for sponsored content

Marketing & Promotion

• Plan and execute marketing campaigns to promote the news channel

• Support branding initiatives, events, and promotional activities

• Monitor competitor channels and advertising trends in the market

• Assist in launching new shows, segments, and special broadcasts

Client Relationship Management

• Maintain strong relationships with existing advertisers and agencies

• Ensure timely execution of ad campaigns and client satisfaction

• Handle client feedback, renewals, and long-term partnerships

Reporting & Analysis

• Track sales performance, advertising revenue, and campaign results

• Prepare regular sales and market analysis reports

• Maintain accurate client and sales records

Required Qualifications & Skills

• Bachelor s degree in Marketing, Advertising, Business, or Mass Communication

• 1 3 years of experience in advertising sales or media marketing (news channel preferred)

• Strong communication, presentation, and negotiation skills